Edward Bernays

Edward Bernays was an Austrian-American pioneer in the field of public relations and propaganda, often referred to as the 'father of public relations.' He combined ideas from sociology and psychology to create influential campaigns and is known for his work in shaping public opinion and consumer behavior.

Books

This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

  1. 1. The Engineering of Consent

    Cover of 'The Engineering of Consent' by Edward Bernays

    The book is an exploration of the theory and practice of public relations. It discusses how the manipulation of public opinion is an essential part of democracy. The author argues that professional public relations counsel, understanding the social science and psychology, can help to shape and sway public opinion. By using these techniques, the public can be led in a certain direction for the benefit of the client, whether that client is a business or a political candidate.

    The 4162nd Greatest Book of All Time