Backlash: The Undeclared War Against American Women is the title of a 1991 nonfiction book by Pulitzer Prize winner Susan Faludi, which argues for the existence of a media driven "backlash" against the feminist advances of the 1970s. Faludi argues that this backlash posits the women's liberation movement as the source of many of the problems alleged to be plaguing women in the late 1980s. She also argues that many of these problems are illusory, constructed by the media without reliable evidence. According to Faludi, the backlash is also a historical trend, generally recurring when it appears that women have made substantial gains in their efforts to obtain equal rights. The book won the National Book Critics Circle Award for non-fiction in 1991.