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Attention economy as a book category explores how human attention has become a scarce commodity that powers digital platforms, media, advertising and modern business models. These books combine insights from psychology, neuroscience, economics, design and media studies to explain how attention is captured, measured, monetized and manipulated — from clickbait algorithms and notification design to advertising strategies and subscription models. They examine the social and individual consequences (distraction, polarization, mental health, productivity), offer histories and critiques of attention-driven systems, and propose ethical frameworks, regulation, or personal strategies for reclaiming focus. Targeted at professionals (marketers, designers, technologists), policymakers, and curious general readers, the genre ranges from investigative journalism and cultural critique to practical self-help and academic analysis.

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