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Behavioral design is a book category focused on how insights from psychology and behavioral science are applied to shape choices, habits, and environments—often to make products, services, policies, and spaces more effective, humane, or persuasive. These books typically combine theory (heuristics, biases, motivation, habit loops), practical frameworks and techniques (nudges, choice architecture, friction manipulation), real-world case studies and experiments, and design or measurement tools for testing interventions. They appeal to designers, product managers, marketers, UX researchers, policymakers, and anyone interested in changing behavior ethically and systematically, and often address both opportunities and ethical considerations when influencing people’s decisions.

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