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Boosterism as a book category encompasses works that celebrate, promote, or advocate energetic confidence in a person, place, idea, product, organization, or future—books that aim to persuade readers that something deserves investment, pride, or attention. It includes upbeat histories of cities and companies, entrepreneurial manifestos and self-promotion manuals, travel and tourism paeans, civic-development tracts, and persuasive marketing or branding guides; its tone is often optimistic, evangelical, and forward-looking. These books mobilize rhetoric of growth, opportunity, and possibility, offering narratives, case studies, and strategies meant to inspire action, attract supporters, or shape public opinion. While frequently useful for motivation and promotion, boosterist books can also be critiqued for glossing over complexities or downsides in service of momentum and sales.

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