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Category Design as a book category focuses on the strategic art and science of creating, naming, and owning new markets rather than competing inside existing ones. These books combine theory, case studies, practical frameworks and playbooks to teach founders, executives, product leaders and marketers how to identify overlooked problems, craft a compelling category narrative, position a product as the category-defining solution, and mobilize ecosystems and go-to-market tactics to scale perception into market leadership. Typical topics include problem-framing, category naming, storytelling and messaging, lightning-strike launch tactics, ecosystem orchestration, and metrics for measuring category adoption. Readers can expect a mix of pragmatic how-to advice, examples of category-creation successes and failures, and strategic frameworks for turning innovation into lasting market advantage.

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