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"Consumer Engagement" as a category for books encompasses literature that explores the strategies, principles, and practices businesses and organizations use to interact with their customers in meaningful ways. This genre delves into the various methods of building and maintaining strong relationships with consumers, focusing on enhancing customer experience, loyalty, and satisfaction. Books in this category often cover topics such as digital marketing, social media interaction, personalized communication, customer feedback mechanisms, and the use of data analytics to understand consumer behavior. They aim to provide insights and practical advice for businesses looking to foster deeper connections with their audience, ultimately driving brand loyalty and business success.

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