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Digital campaigning as a book category covers the strategies, tools, theory and practice of using digital platforms to influence public opinion, win elections, mobilize supporters, raise funds and run issue-based advocacy. Titles in this category range from hands-on how‑to guides on social media advertising, targeted messaging, email and SMS organizing, and digital fundraising, to analytical works on data analytics, microtargeting, A/B testing, platform algorithms, cybersecurity and online ethics and regulation. Books also include case studies of successful (and failed) campaigns, histories of internet-enabled activism, and scholarly research on the effects of digital tactics on democracy and public discourse. Intended for campaign professionals, activists, communications teams, students and researchers, this category blends practical tactics with critical discussion of legal, ethical and technical challenges.

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