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Electoral behavior is a book category focused on how and why people participate in elections and choose candidates or parties. Works in this area examine voter attitudes, identities, partisanship, turnout, issue preferences, and the influence of social networks, media, and campaign communication. They explore how electoral rules and institutions shape choices, and assess the effects of candidate characteristics, political events, and information—often using surveys, experiments, field studies, historical analyses, and data-driven modeling. The category spans comparative and country-specific studies, from local to national contests, and includes both theoretical frameworks and practical analyses of polling, forecasting, and messaging effects. Intended for scholars, students, and practitioners, these books illuminate the drivers of vote choice and participation and their implications for representation and democratic accountability.

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