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Electoral strategy is a practical and analytical book category focused on the planning, tactics, and decision-making processes used to win public office. Titles in this category cover campaign design and management, voter research and targeting, messaging and communications, digital and field operations, fundraising, polling and data analytics, coalition-building, legal and ethical constraints, and get-out-the-vote tactics. Works range from how-to manuals and case studies of successful (or failed) campaigns to theoretical frameworks and comparative analyses across countries and systems, and are aimed at campaign professionals, party operatives, students of politics, and anyone interested in the mechanics of electoral competition.

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