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"Electronic commerce" as a book category covers the theory and practice of buying, selling and conducting business online. Titles in this category explore topics such as online retail and marketplaces (B2C and B2B), digital payments and payment security, e-commerce platforms and architectures, web and mobile commerce design, digital marketing and conversion optimization, supply chain and fulfillment for online sales, data analytics and personalization, and legal/regulatory issues like privacy and consumer protection. Books may be practical how‑tos, case studies, academic analyses, or strategy guides aimed at entrepreneurs, managers, marketers, IT professionals and students who want to understand or build online businesses and the technologies, processes and policies that support them.

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