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Food Marketing books explore how food and beverage products are researched, developed, positioned, and sold across grocery, foodservice, and e-commerce channels. Topics include consumer psychology and sensory appeal; market research and analytics; branding and storytelling; packaging and nutrition claims; pricing, promotion, category/trade management, menu engineering, retail merchandising, and shopper marketing. The category also covers digital and social tactics—content, influencers, reviews, and direct-to-consumer—plus experiential sampling and in-store execution. Many titles address regulation and culture (labeling laws, food safety, sustainability, and health/ethical trends) and compare global and local markets through case studies. Designed for students, entrepreneurs, and professionals, these books provide practical frameworks and examples for innovation, go-to-market strategy, and influencing what people buy and eat.

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