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Internet marketing is a practical, strategy-focused category covering how businesses and individuals use the internet to attract, engage, convert and retain customers. Books in this category span search engine optimization (SEO), content marketing, social media, email marketing, pay-per-click advertising, conversion-rate optimization, analytics, marketing automation, influencer and affiliate programs, and newer topics like growth hacking and AI-driven advertising. Titles range from beginner how-to guides and platform-specific manuals to advanced strategy playbooks, case studies, and data-driven technical references, all aimed at marketers, entrepreneurs, small-business owners, and anyone seeking measurable online growth and customer acquisition.

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