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“Landing Pages” is a book category focused on creating and optimizing web pages built for a single, measurable goal—such as capturing leads, driving sign-ups, or generating sales from ads, email, or search. Titles in this genre cover conversion-centered design and UX, persuasive copywriting, CTAs and form design, trust signals and social proof, mobile responsiveness and page speed, as well as experimentation and analytics (A/B testing, heatmaps, funnels). They also address audience research, message-market fit, and aligning traffic sources (SEO/SEM, paid, social) with on-page content. Geared to marketers, founders, product managers, designers, and growth teams, these books offer practical frameworks, checklists, templates, and case studies to improve conversion rates across industries.

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