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"Licensing and Merchandising" as a book category covers the business, legal and creative practices involved in turning intellectual property and brands into consumer products and retail experiences. Titles in this category explain how to license characters, logos, designs and trademarks; structure and negotiate licensing agreements and royalty deals; develop product lines and packaging; plan retail and e-commerce merchandising; protect and manage brand integrity; and measure commercial performance. Books span practical how‑to guides, case studies from entertainment, sports, fashion and consumer goods, market and trend analysis, and legal primers on contracts and IP enforcement. They are aimed at brand managers, licensors and licensees, product developers, marketers, retailers, lawyers and students seeking actionable strategies for growing revenue and visibility through licensed products and branded merchandise.

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