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“Management fads” is a book category focused on the rise, spread, and fallout of fashionable management ideas that promise rapid, transformative results—often through catchy frameworks, buzzwords, and prescriptive playbooks—before fading or being displaced by the next trend. Titles in this genre trace the lifecycle of such movements, analyze why they catch on (consultant marketing, executive fear of missing out, media amplification), assess the evidence behind their claims, and document their real-world impacts on organizations, culture, and performance. They blend history, sociology, and case studies to separate durable practices from hype, offering readers tools to evaluate new ideas critically and adopt them judiciously. The category includes both critiques and postmortems as well as reflective accounts from insiders who helped popularize or implement these trends.

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