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"Market sizing" as a book category covers texts that teach readers how to estimate the potential demand and revenue opportunity for products, services, and segments—typically explaining concepts like TAM, SAM, and SOM—and the analytic methods used to derive them. These books range from high-level frameworks and case studies for entrepreneurs, investors, product managers, and strategists to hands-on how-to guides on top‑down and bottom‑up approaches, forecasting, segmentation, survey and secondary data use, and building reproducible models in Excel or code. They emphasize validating assumptions, scenario and sensitivity analysis, and translating estimates into go-to-market, pricing, and investment decisions while showing industry-specific examples and limitations of different techniques. Overall, the category blends quantitative methodology, practical data-sourcing skills, and business judgment for assessing market opportunity.

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