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“Marketing functions” as a book category covers the core activities organizations use to create, communicate, deliver, and capture value in the marketplace. Books in this category typically address market research and consumer insights; segmentation, targeting, and positioning; branding and product management; pricing; distribution and channel strategy (including retail and e-commerce); and promotion through integrated marketing communications such as advertising, PR, content, social, and experiential. They also explore sales enablement and demand generation, customer relationship management and retention, and marketing analytics for measuring performance and ROI across digital and traditional channels. Expect practical frameworks, playbooks, and case studies for planning go-to-market strategies, coordinating cross-functional teams, managing budgets and martech, and navigating issues like data privacy and ethics in both B2C and B2B contexts.

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