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"Media and public image" is a books category that examines how individuals, organizations, institutions, and ideas are presented, perceived, managed and contested in the public sphere through traditional and digital media. It includes works on public relations, branding, reputation management, celebrity and political image-making, media effects and framing, crisis communication, and the role of journalism and social platforms in shaping public opinion. Books in this category range from practical how‑to guides and case studies for communicators to academic analyses of representation, media bias, ethics, and the sociocultural forces that influence visibility and credibility. Suitable for students, media professionals, PR practitioners, journalists and general readers, the category emphasizes strategies, histories, and critical perspectives on how messages are constructed, circulated, received and regulated in contemporary media environments.

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