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“Multi-sided Markets” is a book category centered on platforms that create value by connecting two or more interdependent groups—such as buyers and sellers, developers and users, or advertisers and audiences—and managing the cross-side network effects between them. Titles in this category cover the economics and strategy of platforms (marketplaces, app stores, payments, social media, ride-hailing), including pricing structures and subsidies, solving the “chicken-and-egg” problem, liquidity and take-rate optimization, multi-homing and disintermediation risks, and platform governance. Readers will find a mix of theory and practical playbooks, with case studies of firms like Visa, Airbnb, Uber, Amazon, Apple, and Google, alongside methods for designing incentives, fostering ecosystems, and measuring performance. The category also addresses policy and legal dimensions—antitrust, interoperability, data and privacy, labor issues in the gig economy, and regulation of dominant platforms—making it relevant to entrepreneurs, product leaders, strategists, economists, investors, and policymakers.

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