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“Naming” is a category for books that explore the power, practice, and meaning of names across contexts. It spans practical guides for choosing baby, brand, product, pet, and character names; dictionaries and compendia of personal, family, and place names; and scholarly works in onomastics (the study of names), etymology, anthropology, and sociolinguistics. The category also includes case studies of corporate naming, histories of surnames and toponyms, and reflective writing on identity, renaming, gender affirmation, diaspora, and decolonizing place names. Together, these books show how names are created, evolve, and shape perception, memory, and belonging.

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