This book is a seminal work of art criticism that challenges traditional Western cultural aesthetics by examining the ways in which we culturally learn to view art, particularly the impact of modern mass-reproduction on our experience of seeing. The author argues that the context, or "gaze," through which we perceive art significantly affects its meaning and our appreciation of it. The book also explores the portrayal of women in art and society, the relationship between art and ownership, and the connection between historical context and visual perception. It is a provocative critique that encourages readers to reconsider the role of visual imagery in our everyday lives and the power structures inherent in the act of looking.

Two themes are presented in this book, firstly a collection of b&w studio nudes many with wild animals, an extension of the studio series "Everybody Knows This is Nowhere". The second features one of McGinley's core elements as a photographer, “capturing his subjects in dreamlike compositions, rich in motion and color, during recent adventures on the road”. The book is bound in a blue cloth with red text on cover and spine and a red stain to the page edges.