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"Platform capitalism" as a book category examines the rise and political-economic order built around digital platforms — companies that use network effects, data extraction, algorithms, and cloud infrastructure to intermediate markets, coordinate labor, and shape social life. Books in this genre analyze business models (e.g., advertising, surveillance, gig work, marketplace fees), power dynamics and concentration (monopoly/oligopoly, regulatory capture), effects on labor and inequality (precariat, algorithmic management), cultural and social consequences (attention economies, privacy loss, platform-mediated publics), and the technical and legal architectures that enable platformization. Works range from empirical case studies of firms like Amazon, Google, Facebook, Uber and Airbnb to theoretical and policy-focused critiques drawing on economics, sociology, law, and science-and-technology studies; they often propose governance, antitrust, or design alternatives. In short, the category maps how platforms reorganize production, consumption and social relations in late capitalism and explores the economic, ethical and political stakes of that transformation.

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