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"Popular support" as a book category covers works that examine how public opinion, grassroots movements, and mass mobilization shape politics, social change, and policy. These books range from histories and case studies of protests, campaigns, and social movements to practical guides on community organizing and analyses of polling, propaganda, media influence, and persuasion techniques. They explore why large groups back—or withdraw backing from—leaders, causes, or institutions, highlighting factors like identity, communication strategies, economic conditions, and cultural narratives. Geared at both general readers and specialists, the category blends storytelling, theory, and empirical research to show how popular consent and dissent create and constrain political and social power.

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