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“Preference change” books examine how and why people’s tastes, values, priorities, and choices evolve over time—within individuals and across groups. Spanning psychology, behavioral economics, sociology, philosophy, marketing, and political science, this category explores mechanisms such as life transitions, social influence, cultural narratives, technology, and choice architecture, along with debates about adaptive preferences, autonomy, persuasion, and ethics. It includes accessible popular science, scholarly research, business and policy playbooks, and memoirs or novels that dramatize shifts in desire and identity. Readers can expect insights into how preferences form, what causes them to shift, how they can be deliberately shaped, and the implications for wellbeing, relationships, markets, and democracy.

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