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"Public opinion polling" as a book category covers works that explain, analyze, and critique the methods and meanings of measuring public attitudes and beliefs through surveys. It includes technical textbooks on sampling, questionnaire design, weighting and statistical inference; practical handbooks for pollsters and journalists; historical and institutional accounts of polling organizations and landmark surveys; case studies of campaigns, referenda, or social movements; and accessible overviews for general readers about how polls are conducted and interpreted. Common themes are measurement error, question‑wording and mode effects, nonresponse and weighting, longitudinal and cross‑national comparisons, ethical issues, and the role of polling in politics, media, marketing, and policy-making. The category is useful for social scientists, students, journalists, policymakers, and anyone wanting to understand how surveys shape public knowledge and decision-making.

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