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“Segmentation” features books about the art and science of dividing a larger whole into meaningful, actionable parts to improve understanding and decision-making. Titles in this category span marketing and business (customer, market, and product segmentation), data science and AI (clustering, image and text segmentation), and the social and health sciences (demographic, psychographic, population, and risk stratification). Readers will find foundational theories, research methods, statistical and machine-learning techniques, practical playbooks, case studies, and tools for creating targeted strategies, personalization, and efficient resource allocation—along with discussions of ethics, bias, and privacy. This category serves strategists, analysts, researchers, and practitioners who want to make better choices by organizing complexity into clear segments.

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