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Semiocapitalism as a book category groups works that examine how signs, symbols and meaning become economic resources under contemporary capitalism—how language, images, attention, data and cultural expression are produced, traded, and monetized. Books in this genre blend cultural criticism, media theory, political economy and philosophy to explore topics like the attention economy, platform and surveillance capitalism, immaterial labor, branding and advertising, algorithmic governance, and the commodification of creativity and identity. Expect dense theory-driven analyses alongside accessible essays and critical journalism that trace how meaning-making practices are reshaped by digital platforms, market logics and consumer culture, and what that means for power, resistance and social life. The category also includes speculative fiction and cultural histories that probe the lived consequences of a world where signs themselves are a source of profit.

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