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"Stage names" is a book category that centers on the names performers, artists, and public figures adopt to craft a public persona—covering biographies and memoirs that recount why and how a singer, actor, comedian, or drag artist changed their name; nonfiction histories and cultural studies that trace naming conventions across theatre, film, music, and international traditions; practical guides on branding, legal considerations, and the business of choosing a professional name; and fiction that uses assumed names as a device for reinvention, secrecy, or identity exploration. These books examine the interplay of image, privacy, marketing, and identity—how a name shapes career trajectories, audience perception, and personal transformation—and appeal to readers interested in celebrity culture, performance studies, branding, and the psychology of persona.

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