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The Targeting category gathers books on the art and science of identifying, prioritizing, and engaging specific audiences or objectives with precision. Coverage spans market segmentation, audience research, positioning, and data-driven tactics—such as programmatic advertising, personalization, account-based marketing, geotargeting, and predictive modeling—used in marketing, sales, product strategy, political campaigning, fundraising, and public outreach. Many titles address measurement and optimization (A/B testing, attribution), enabling tools and processes, and the ethical, legal, and societal dimensions of targeting (privacy, consent, bias, regulation). Some collections also include security and defense perspectives on target identification and effects planning. Together, these works equip readers to define the “right” target and deliver the right message or action at the right moment.

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