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User acquisition is a category of business and marketing books focused on how organizations attract, convert, and activate new users or customers for digital products and services. Titles in this genre blend growth marketing, product strategy, and data analytics, covering both paid and organic channels such as search, social, ads, app stores, content, partnerships, influencers, and referrals. They emphasize building and optimizing funnels, onboarding and activation, A/B testing and experimentation, audience segmentation, messaging and creative development, and the use of key metrics like CAC, LTV, conversion rates, retention, and attribution models to guide investment. The category spans consumer and B2B contexts across web and mobile, often featuring case studies, repeatable playbooks, and discussions of ethics, privacy, and responsible data use.

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