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"Web traffic" as a book category covers the strategies, tactics and measurement techniques used to attract, grow and optimize visitors to websites and other online properties. Titles in this genre range from practical how‑to guides on SEO, content marketing, paid advertising, social media and email campaigns to more technical treatments of site performance, analytics, conversion rate optimization (CRO), funnels and tracking tools. Books may include case studies, playbooks, growth‑hacking experiments, and frameworks for planning campaigns, improving user experience and turning visitors into customers or subscribers. The audience typically includes digital marketers, entrepreneurs, product managers, bloggers and web developers who want actionable advice on increasing the volume and quality of traffic and measuring its ROI.

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