Paul Arden

Paul Arden was a British advertising executive and author, known for his influential books on creativity and marketing, including 'It's Not How Good You Are, It's How Good You Want to Be' and 'Whatever You Think, Think the Opposite'.

This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

  1. 1. It's Not How Good You Are, Its How Good You Want To Be

    The World's Best-Selling Book by Paul Arden

    This motivational guide offers a unique insight into the world of advertising and the mind of a creative genius. It challenges conventional wisdom with a plethora of pithy, often paradoxical advice, aiming to inspire readers to break the rules, think differently, and embrace failure as a necessary step towards success. The book is filled with bold typography, distinctive illustrations, and anecdotes from the author's own illustrious career, making it a compact but impactful read for anyone looking to excel in their professional life or personal endeavors by realizing that ambition and passion can be more critical than talent.

    The 6645th Greatest Book of All Time
    Purchase from Bookshop.org or Amazon
  2. 2. It's Not How Good You Are, It's How Good You Want To Be

    The world's best-selling book by Paul Arden

    This inspiring guide challenges conventional thinking by emphasizing the power of ambition and the importance of setting high aspirations. It encourages readers to break free from self-imposed limitations and embrace a mindset that prioritizes potential over current abilities. Through a series of thought-provoking insights and practical advice, the book empowers individuals to redefine success, take risks, and harness their creativity to achieve their dreams. It serves as a motivational tool for anyone looking to transform their approach to personal and professional growth.

  3. 3. Whatever You Think Think The Opposite

    The Ultimate Guide to Making Better Decisions

    This thought-provoking book challenges conventional wisdom and encourages readers to embrace unconventional thinking to achieve success. Through a series of anecdotes, illustrations, and insights, it advocates for the power of contrarian thinking, urging individuals to break free from societal norms and embrace risk-taking and failure as essential components of creativity and innovation. The book inspires readers to question the status quo, think differently, and ultimately find their unique path to personal and professional fulfillment.

  4. 4. God Explained In A Taxi Ride

    A brief, conversational meditation delivered as a series of sharp, witty observations in which a chance encounter prompts a refreshingly simple reframing of faith, creativity and how we live. Through short anecdotes and provocative aphorisms, the narrator is guided to question accepted wisdom, embrace risk and uncertainty, and find meaning in ordinary moments, all while urging readers to act boldly rather than remain trapped by fear or conformity.