Mark Johnson
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. Metaphors We Live
The book explores the pervasive role of metaphors in shaping human thought and language, arguing that metaphors are not just linguistic expressions but fundamental to our conceptual system. It demonstrates how everyday language is filled with metaphorical concepts that influence how we perceive, understand, and interact with the world. By examining various examples, the authors reveal that our cognitive processes are deeply rooted in metaphorical thinking, which affects everything from our emotions to our social and political beliefs. The work challenges traditional views of language and cognition, suggesting that understanding metaphors is crucial to understanding human experience.
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2. Lead From The Future
How to Turn Visionary Thinking into Breakthrough Growth
This book argues that leaders should think from the perspective of a vividly imagined successful future and work backward to the present—rather than extrapolating from today—to identify the strategic moves, capabilities, and interim milestones needed to create breakthrough growth; it provides a practical “future-back” approach with tools for crafting compelling future scenarios, reverse-engineering pathways, running experiments and prototypes to learn quickly, and aligning organization, incentives and resource portfolios so companies can pursue disruptive opportunities while managing risk and protecting the core business.
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