Aanchal Malhotra

Aanchal Malhotra is an Indian author and oral historian known for her work on the Partition of India. She has written extensively about the personal and collective memories of the Partition, capturing stories through objects and oral histories.

This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

  1. 1. Remnants Of A Separation

    A History of the Partition through Material Memory

    This poignant narrative delves into the personal stories of individuals who experienced the partition of India in 1947, exploring the deep emotional and cultural impact of this historic event. Through a series of interviews and the examination of everyday objects carried across borders, the book offers a unique lens into the memories and lives of those affected by the division. It captures the essence of loss, resilience, and the enduring connections to a homeland left behind, providing a touching and insightful exploration of a pivotal moment in history.

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  2. 2. Marketing Research

    This comprehensive guide delves into the intricate world of marketing research, offering readers a detailed exploration of methodologies, tools, and techniques essential for gathering and analyzing market data. It emphasizes the importance of understanding consumer behavior, market trends, and competitive landscapes to make informed business decisions. The book provides practical insights into designing effective research studies, utilizing both qualitative and quantitative approaches, and interpreting data to drive strategic marketing initiatives. With real-world examples and case studies, it serves as an invaluable resource for students and professionals aiming to excel in the dynamic field of marketing research.

  3. 3. Negotiation Genius

    How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table

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