This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

1. 1. The End Of Average

   How We Succeed in a World That Values Sameness

   

   This insightful book challenges the long-standing belief in the concept of "average" as a measure of human potential and capability. It argues that the notion of an "average person" is a myth, and that this outdated perspective has led to flawed systems in education, employment, and society at large. By exploring the science of individuality, it advocates for a shift towards recognizing and nurturing the unique talents and abilities of each individual. Through compelling stories and research, it encourages a move away from one-size-fits-all solutions towards more personalized approaches that honor human diversity and potential.

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2. 2. Collective Illusions

   Conformity, Complicity, and the Science of Why We Make Bad Decisions

   

   The central argument is that many social problems persist not because most people genuinely endorse harmful norms, but because individuals privately reject them while mistakenly believing everyone else accepts them, creating a self-reinforcing illusion that drives conformity. Drawing on research in psychology and social science and illustrated with real-world cases—from campus drinking and workplace practices to politics and online behavior—the book shows how institutions and information channels amplify misperceptions and lock groups into bad decisions. It then offers practical remedies: ways to reveal true preferences, redesign decision environments, and change communication systems so honest views can surface and collective choices align more closely with what people actually want.

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