Anita Elberse
Anita Elberse is a professor at Harvard Business School known for her research on marketing strategies in the entertainment, media, and sports industries. She has published numerous articles and a book titled 'Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment.'
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.