This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

1. 1. Making Websites Win

   Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

   

   A practical, step-by-step guide to conversion rate optimization that shows how to grow online businesses by understanding customers, removing friction, and running disciplined experiments. It explains how to uncover the biggest opportunities with research and analytics, craft persuasive propositions and pages, prioritize ideas, and validate changes with A/B testing. Packed with case studies, checklists, and pitfalls to avoid, it presents a repeatable process for turning more visitors into customers and compounding wins over time.

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