Derral Eves
YouTube growth strategist, entrepreneur, and author of The YouTube Formula; founder of VidSummit and executive producer of The Chosen.
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. The Youtube Formula
How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
A practical, data-driven guide to growing on YouTube by mastering how the platform surfaces and recommends videos. It explains the key performance signals—click-through rate, retention, watch time, and viewer satisfaction—and shows how to optimize thumbnails, titles, hooks, and storytelling to boost discovery and loyalty. Using case studies and step-by-step frameworks, it covers audience research, content planning, testing, and analytics, along with collaboration, branding, and monetization via ads, sponsorships, and products. The result is a repeatable system for launching, scaling, and sustaining channels in any niche.
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