Adam Morgan
British brand strategist and author, founder of the consultancy eatbigfish, best known for 'Eating the Big Fish' and subsequent works on challenger brands, including 'The Pirate Inside' and 'A Beautiful Constraint'.
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
-
1. Eating The Big Fish
How Challenger Brands Can Compete Against Brand Leaders
An action-oriented guide for challenger brands to compete with market leaders by adopting a bold mindset, a distinctive lighthouse identity, and focused, high-intensity marketing. It outlines credos such as creating symbols of re-evaluation, making strategic sacrifices, leveraging PR and earned media, and reframing categories to generate disproportionate attention. The result is a framework for turning constraints into creativity, shifting perceptions, and achieving outsized growth against entrenched competitors.
Purchase from Bookshop.org -
Purchase from Bookshop.org