Grete De Francesco
Austrian cultural historian and writer best known for The Power of the Charlatan (1937), a pioneering study of imposture, quackery, and the techniques of persuasion from the early modern period to modern mass culture.
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. Power Of The Charlatan
A cultural history of imposture that traces how quacks, miracle-sellers, and pseudo-scientists from the Renaissance to modern mass society manufactured authority through costumes, jargon, props, and staged demonstrations. Using vivid case studies and period images, it analyzes the psychology of belief and crowd behavior, the tools of persuasion and publicity, and the social conditions that let frauds flourish, revealing how showmanship and mass suggestion blur the boundaries between medicine, magic, entertainment, and politics.