Richard M. Perloff
American communication scholar and professor at Cleveland State University, known for research on persuasion, political communication, and media effects (including the third-person effect), and for authoring The Dynamics of Persuasion.
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. The Dynamics Of Persuasion
Communication and Attitudes in the Twenty-First Century
A comprehensive overview of how persuasion operates, blending social-psychological theory with real-world applications. It explains how attitudes are formed and changed, how people process messages via different routes, and how factors like credibility, emotion, fear appeals, narratives, and social norms shape influence. The book outlines strategies for resisting persuasion and addresses ethical concerns. Using examples from politics, health, advertising, and digital media, it presents evidence-based principles for designing and evaluating persuasive campaigns and examines contemporary challenges such as social networks and misinformation.
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