This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

1. 1. Delusions Of Brandeur

   

   A sharp, irreverent takedown of modern marketing’s pretensions, this collection of barbed one-liners, short essays, and cartoons skewers buzzwords, brand purpose posturing, and vacuous creative jargon while championing clarity and customer focus. Equal parts satire and practical advice, it entertains industry insiders and arms them with common-sense principles for writing better, thinking straighter, and resisting fashionable nonsense.

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