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1. 1. Confessions Of The Pricing Man

   How Price Affects Everything

   

   A practitioner-focused guide to pricing that argues price is the most powerful profit lever and shows how to design and implement value-based strategies. Drawing on global case studies, it explains willingness-to-pay, segmentation, price differentiation, and behavioral effects, while warning against cost-plus routines, excessive discounting, and destructive price wars. It provides actionable tools for price architecture, experimentation, communication, and negotiation to help organizations build pricing power and sustainably grow margins.

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