This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

1. 1. How Behavior Spreads

   The Science of Complex Contagions

   

   A concise exploration of why behaviors, beliefs, and innovations spread differently from diseases, arguing that many changes require reinforcement from multiple trusted contacts rather than a single exposure. It explains how network structure—especially clustered communities and “wide bridges”—shapes diffusion, why weak ties can be insufficient for complex adoption, and how homophily and norms influence outcomes. Drawing on experiments and network science, it offers practical insights for designing social platforms, public health efforts, and policies that foster durable, equitable behavior change while mitigating misinformation and polarization.

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