Raj Raghunathan

Professor of Marketing at the McCombs School of Business, University of Texas at Austin; researcher on consumer behavior, judgment and decision making, and subjective well-being (happiness). Author of the book 'If You're So Smart, Why Aren't You Happy?'.

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  1. 1. If You're So Smart, Why Aren't You Happy?

    This book examines why intellectual achievement and material success often fail to produce lasting happiness, drawing on psychology and behavioral economics to identify common thinking errors and habits—such as social comparison, overemphasis on maximizing outcomes, hedonic adaptation, and misplaced goals—that undermine well‑being. It argues that happiness is influenced more by how we think and what we value than by how smart or wealthy we are, and offers research‑backed strategies for shifting mindsets and behaviors: cultivate intrinsic goals, savor experiences, practice gratitude and kindness, reduce unhealthy comparisons, and prioritize relationships and meaningful activities. Practical exercises and real‑world examples show how small changes in attention and choice can produce more sustainable happiness.

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