This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

1. 1. Basisboek Digital Analytics

   

   A concise introductory guide to digital analytics that explains how to set up measurement strategies, choose meaningful KPIs, and collect reliable web and app data using tagging and analytics tools. It combines practical implementation advice—tracking, data pipelines, dashboards—with methods for analyzing user behavior, segmentation, A/B testing and conversion funnels to inform optimization. The book also addresses how to interpret results responsibly, integrate qualitative and quantitative insights, and consider privacy and legal constraints when working with user data.