Ash Maurya
Entrepreneur, author and startup advisor; creator of the Lean Canvas and author of books including "Running Lean", known for work on lean startup methodologies.
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. Scaling Lean
Mastering the Key Metrics for Startup Growth
A practical playbook for taking a validated startup idea and turning it into a repeatable, scalable business, focusing on systematic experiments, actionable metrics, and iterative improvement. It shows how to design and test growth engines, choose the single metric that matters, build processes to operationalize learning, and align product, marketing, and team around measurable traction. The emphasis is on practical tactics and a structured workflow to reduce risk, optimize channels, and scale predictably.