Nathan Furr

Author and academic who writes on innovation and entrepreneurship; co-author of books including 'Nail It Then Scale It' and 'The Innovator's Method.'

This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

  1. 1. Nail It Then Scale It

    The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation

    A practical, step-by-step guide for entrepreneurs that stresses finding and validating a repeatable, profitable business model before trying to grow—using hypothesis-driven experiments, focused customer interviews, minimum viable offerings, and clear metrics to know when to scale. It explains how to craft customer archetypes, test pricing and sales channels, build repeatable processes, and align team and operations so scaling happens predictably rather than chaotically.