Alan Sugar
British business magnate and television personality, founder of the electronics company Amstrad, best known as the star of the BBC's The Apprentice and as a life peer (Baron Sugar).
Books
This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.
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1. What You See Is What You Get
A candid memoir tracing a rags-to-riches journey from a working-class London childhood to building and running a successful electronics empire, blending straightforward anecdotes about early life, product launches, tough negotiations and boardroom battles with blunt reflections on leadership, risk-taking and the practical habits that shaped a tough-minded entrepreneur; throughout the book the narrator offers hard-earned advice on spotting opportunities, managing staff and competitors, and staying resilient under pressure, revealing personal flaws and achievements with unvarnished humor and self-assurance.
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2. Unscripted